Branding
Submissions:
Please upload your PDF or Powerpoint to the Google Drive:
Final Problem:
PDF Example: Branding
You will in this final project (in teams) Brand a New Company. The design problem is to understand what potential a new company brand and the impact it will have on the defined demographic.
a. Website template
b. video
c. 3d print/laser cut (take away/swag)
d. poster (24" x 24") PRINTED
e. social media template
f. fun thing
Deliverables:
Team powerpoint presentations must include:
-Target group(s) specified
-Research to address problem (precedents)
-Mission statement
-Products
Mid Project Presentation: 4.23.26
Precedent Study
The final assignment will be a team project that will involve branding of an institutional product. As an introduction into branding, several videos attached here will give an introduction into the branding profession.
Part I
The first assignment will be to research a brand and dissect information into the following criteria:
1. audience (who is the brand for?)
2. What are the key identifiers of the brand?
a. Website
b. Logo
c. Video tailer
d. Social media
e. Printed media
Each individual will create TWO examples and output as a 11" x 17" PDF. This will handed in on canvas on 4.16.26
Part II
You are then to break up into your new team and compare president examples.
Here are a few examples:
Big Fish: http://www.bigfish.co.uk/recent-work/
Kessels Kramer: http://www.kesselskramer.com/communication/projects/hans-brinker
Wolfe Olins :https://www.wolffolins.com
160 over 90: http://160over90.com
I will introduce the scope of the final project for the semester.
